GetBiofuel UNL88 (E15) Campaign
Green American Road Trip Campaign: Traditional & Digital
Celebrity influencer campaign featuring Olympian Gymnast Shawn Johnson East and her family
Produced from concept Pitch to Launch
Participated throughout ideation of concepts. Managed talent contract, scope of work, timeline, budget, suppliers, pre-production, creative production to the vision of the creative director, video/photo shoot, post-production, social, and web development.
Shoot & Post-Production
Spot for Social, Website & YouTube. Managed shoot crew and post-production.
The East Family hits the road
I led clients, creative, and development team members through a phased website content plan and timeline I created from launch of campaign to conclusion. Unique road trips were curated to allow consumers to follow the same paths the East Family would take throughout the campaign.