E. & J. Gallo Winery | Apothic
Apothic Cellar Website & Experience Apps
Explore the World of Apothic Digital
As head of digital production I was responsible for all aspects of planning to digital execution of the creative vision.
I managed agency team members and development suppliers for the Cellar website, three unique app experiences in the digital Palm Reader, Crush Dedication with Spotify Integrated, Fortune Teller, and Wings experiential activation.
Apothic Cellar housed all three unique app experiences as we phased each to market. Upon launch of each app they were added to the Cellar menu then featured on Apothic social channels as well as paid media ads.
Apothic Cellar earned an Interactive Addy National Silver Award
Through diligent management, effective communication, user testing, and ability to establish healthy partnerships, I was able to contribute to the success of the agency and deliver exceptional results for our clients.
“We've enjoyed working with you and the agency team over the years. We really valued the improvements in process and communication that happened when you became our point of contact.” - Director of Development Partner
Palm Reader
Oracle digital Palm Reader live talent experience with social share.
Crush Dedication with Spotify Integrated
It began with an idea around old school radio dedication. For Apothic Crush, I led development in partnership with the Spotify on this song dedication experience that enabled Facebook and email share.
Fortune Teller
For Apothic Red, I sourced and led an animator who delivered multiple fortunes along with the developer for this social sharing experience.
Wings
Augmented reality experience, unknowing shoppers at retail would be detected to appear on screen with wings. I led the sourcing and production with a development supplier to delivery.
We delivered Wings retail kits to one retailer to execute in their highest volume stores. The kit included a printed corrugate die-cut frame housing for the LED screen, lipstick camera, and cpu to run this experiential activation.