Marlboro

I’m proud that I was an integral team member working on one of the most iconic advertising campaigns ever created, Marlboro Country.

I initiated and led pre-production planning through post-production with photographers, videographers, editors, line producers, and studio retouchers. Ensured the executive creative directors vision was thoroughly understood and executed by the production crew for the Marlboro photography and video shoots on location.

Before I led production of the mainline shoots, I produced all Marlboro retail and packaging programs. From aligning the art directors vision with the production studio and vendors printing capabilities through budgeting, scheduling, managing the studio, leading keyline and retouching reviews, legal compliance, and quality management of all production files released on all Marlboro U.S.A. and Puerto Rico assets.